E-commerce operations have become the new normalized way of shopping in this era of globalization. Accounting Software UAE has provided the businesses to choose to operate more efficiently in retail e-commerce operations rather than a physical store. Moreover, the e-commerce operations of the companies are being developed in the pandemic situation and more and more companies are now turning their business functions into e-commerce platforms rather than retail store operations. The ease of operations, minimum investment aspect, and the accessibility to the customer have rooted for the dispersed usage of these e-commerce websites.
Introducing and deploying new strategies, ideas to attract customers is a crucial part of every business. Coupons, promotion programs, attractive offers and huge discounts can easily attract customers to a business up to a certain level.
As customers are always interested to purchase products at reduced and discounted rates, they look for offers and promotion programs. Many of the business groups have sales promotion wings to manage the operations.
An ERP tool can efficiently manage the sales promotion activities taking place in a business line. VAT software Nigeria can synchronize the promotion programs and study the response of the general public. A retail business can introduce and coordinate different promotion programs like rebates, prizes, free products, discounts, etc. in a very efficient way.
Even though a retail business may have employed salespersons and executives to manage promotional activities, it becomes a tedious job to integrate promotion programs with accounts and other various activities. But Odoo can certainly help to track all these issues as the Odoo Sales module supports promotion program management.
In this blog, we are going to discuss how a retail business will benefit from Odoo promotion programs which is part of the Sales Coupon module.
It is quite easy to create promotions in Odoo. The whole interface is so user friendly that it can be done in a few clicks. The user will only have to provide a promotion name and set promotion conditions here. Once the user provides with all the required details, their job is done.
QuickBooks VAT Oman are various conditions based on customers, based on products, quantity, minimum purchase, promo code etc. which categorizes the type of promotion andmakes the whole process quite efficient.
Promotion Condition Management
With Odoo a user can set different conditions for availing of promotion benefits. As discussed earlier in brief, they are as following:
Conditions based on customers– In this type of promotion only selected customer segments will be able to make use of the benefit. It helps to differentiate a particular segment of customers who deserver better benefits than others which helps in rapport building and strengthening relations.
Condition based on products– If a business wants to set discounts or prizes for selected products only then they can choose conditions based on products. Sometimes, discounts on every type of product is not feasible for the business. While using Odoo, one can set their priorities straight and provide discount on selected products which is friendly for the business and correct expectations are set with the customer.
Quantity: A user can make use of this condition to set a minimum quantity to be purchased by a buyer for availing the reward. Sometimes, to attract the customer business are ready to give discounts on some products only if they purchase it in bulk or above some threshold level. This is an awesome technique for generating revenues and clearing the stocks without giving out high discounts.
In order to avail discounts customer tends to fall for this and order products in bulk which is suitable for them which in turn helps the firm in two ways, first it helps to sell out more and second the revenue generation.
Minimum Purchase ofthe minimum amount to be spent on purchase can also be set as a condition to offer a reward. QuickBooks Resellers Kuwait is similar to the earlier condition but is bit more complex yet profit generating. For example, a business can decide that only individuals spending above Rs 5000 will get a discount of Rs 1000. This condition lures the customer to shop more to avail the discount which in turn will help your retailing business for sure.
Promo Code: In this case, a code will be given to some selected customers. They can make use of the code for a particular period of time. It is a very common technique of promotion and offering discounts used by most of the businesses. Odoo also provides you this option while setting up your promotion.
Odoo platform supports a business to manage rewards mainly in two different methods. The first one is to make use of the reward on the current order itself. That means a person will get a direct discount of Rs 1000 on a purchase of products worth Rs 5000. Here, the buyer will have to pay only Rs 4000 for the product. This type of offers is not that beneficial for the business but is great for strengthening relationships with the customers. New businesses can certainly deploy this method of promotion for building a initial rapport and then can generate revenue.
In the second case, the buyer will get benefit only on the next purchase. QuickBooks UAE, a coupon will be given to the customer. He can make use of the coupon by producing it during the next purchase. Now, this method can be used by any kind of business as it helps to generate good revenue and also strengthens relation. As this discount is pretty promising, it makes sure that customer will definitely shop with you next time in order to avail benefits.
Manage the Validity of the Offer
A business can fix the validity of a promotion program. For example, if a coupon is given to a customer, they can make it mandatory for the customer to complete the purchase in a month to avail of the benefit. Likewise, a business can offer a Thermo flask as a free gift on a purchase worth Rs 2000. Another mode of setting validity is by restricting the number of customers who can avail of the offer. The first five or ten customers will get a discount can be a promotion program.
Other than this, Odoo platform provides the cross-selling and upselling capabilities in the normalized company operations. It also provides the user with them in the e-commerce operations. This will provide the user to do cross-selling functionality as well as the up-selling the subscription as well as normal product and services to the customers directly for the e-commerce website.
The Odoo platform also has a live chat communication tool that can be configured by the user to be used in the e-commerce operations by the customer. This will act as an efficient communication tool likewise talking to staff in the retail store.
So, Odoo provides all these benefits for a retailing or e-commerce business to be more efficient and satisfy their customers. It certainly helps you upscale your sales and in turn your profit. If you are not using any ERP tool like Odoo we would absolutely recommend this to you.
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